My Quarantine Workout Routine (with links!)

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Lately, I’ve been getting a lot of questions about what workouts I do at home, since I have been posting a lot of workout time-lapses in my IG stories @mikeefederizo (the crowd-favorites are the ones with my dogs).

Today, I thought I’d make a quick blog post, sharing all my workout routines as well as links to everything so that you can also do the same!


Light Workouts

Chloe Ting (YouTube)

CT is the first one I discovered in youtube. She creates fun, quick, and easy to follow workouts, each targetted whether it’s for cardio, arms or abs. Here are my favorite workouts from her that I did pretty much every day, especially during the first two weeks of the lockdown.

For cardio workout:

For body part-specific workouts:


Madfit (YouTube)

Madfit cardio workouts are for sure the most fun! She creates these one-song workouts that offers quick cardio, but still are quite difficult to do. Here are some of my favorites from her:

For cardio workouts:

For body part-specific workouts:


Yoga by Adriene

Once or twice a week, I like to do yoga to rest and reset my body. Adriene’s voice is really relaxing and her yoga workouts are great for beginners! Check out my favorites below:

Intense Workouts

Now, time to challenge ourselves!

After I got back into my rhythm of working out again and my body felt so much stronger,  that’s when I started looking into more intense workouts.


Insanity by Shaun T

I’ve actually done this workout before back when I was college and up to this day, this is still the toughest workout for me. I remember having the CD back then, but now I discovered that they’re offering this workout (and many more) at for a small subscription fee. The good news though is that they are offering 14-day free trial so you can try the workouts for free! Before deciding to sign up, you can watch a bit of a sneak peek here:

If you are ready for a next-level workout, go and sign up! I assure you you’ll find a workout program you would enjoy. As for me, I really signed up because of Insanity. If you would like to try it too, here are my favorite ones:

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Barre Blend

If Insanity is too much for you (which, honestly, it was also too much for me to do everyday), here’s another fun workout I discovered in 

Barre Blend is a low-intensity but high-impact workout that uses ballet + pilates + cardio for a full body workout. If you are looking into trying it, here’s a short trailer:

Good news also, they actually posted the first sample workout in Youtube. I 100% recommend you to try it!!

Workout Schedule

If you are serious about working out, a schedule is a must. Make sure to write it in your calendar so you can look forward to it!

Here I created 2 workout schedules you can follow (based on what I’ve done this past 6 weeks)

Beginners workout:
  • Monday – 1 yoga workout + 2 body part-focused CT workouts
  • Tuesday – 2 cardio Madfit workouts + 1 body part-focused CT workout
  • Wednesday – 1 cardio CT workout + 1 body part-focused CT workout
  • Thursday – REST DAY
  • Friday – 2 cardio Madfit workouts + 2 body part-focused CT workout
  • Saturday – 1 yoga workout
  • Sunday – REST DAY
Next-level workout:
  • Monday – 1 yoga workout + 1 Barre Blend workout
  • Tuesday – 1 Insanity workout + 1 body part-focused CT workouts
  • Wednesday – 1 cardio CT workout + 3 body part-focused CT workout
  • Thursday – REST DAY
  • Friday – 1 yoga workout + 1 Barre Blend workout
  • Saturday – 3 cardio Madfit workouts (fun!)
  • Sunday – Optional REST DAY or 2 body part-focused CT workouts



Why Detoxing is Important | 5 Tips How to Detox

Organicaholic by Mikee Federizo

I understand that a lot of people may be skeptical of what ~detoxing~ is and if it works. Some even hate the word because it sounds like a superficial fad. However, I beg to disagree — detox is not superficial and is definitely not a fad because it’s one of the most important things we can do FOR our bodies. 


What is Detox?

de·tox (noun)
a process or period of time in which one abstains from or rids the body of toxic or unhealthy substances; detoxification.

When we eat, we want to only absorb what’s nutritious for our bodies like the protein, good fat, fiber, vitamins and minerals that our food gives. Basically, whatever is not part of that list, we want to get rid of it.

The problem is, our gut health can be dependent on how efficiently we support our body’s natural detox process. This means — whatever goes in, not necessarily goes out. We tend to store unnecessary and unhealthy substances like sugar or bad fat (cholesterol) that our body doesn’t want, because our gut health isn’t in check.

The Gut



I can’t talk about detox without talking about the gut. I have read countless books on beauty and health and they all say the same thing:

“Everything — not just beauty but basic health — begins and ends with the gut.”

In a sense, we are like a worm. When we eat or drink, we send them in a route of a long tube (which is by the way, around 30 feet long) that knows how to ingest, process and get rid of the waste. So in a process of about 72 hours, the good stuff should have been properly absorbed by our system and the bad stuff should have been excreted — in other words, pooped out.

In the GOOP Clean Beauty book by Gwyneth Paltrow’s company, I learned that our gut is like our second brain. It processes food, absorbs it, eliminates toxins, hosts 70% of our immune system, holds a nervous system larger than the one inside our brains, and it can even regulate our mood. It’s smart, because it knows what’s good and what’s bad and it helps us push the bad out of our system.

Now that we know what our gut is and how important it is, we might have the question: so how do I take care of my gut??

That’s where detoxing comes in. There are so many benefits of detoxing I can name, but here are my favorites:

    • gut health in check – healthy digestion!
    • less bloating – flat stomach, need I say more?
    • more energy – you know how you feel sluggish when you feel bloated and you don’t want to do anything?
    • clearer skin – who knew our gut is actually connected to acne and dark circles?
    • boosts mood – 95% of serotonin is in the gut so; happy gut, happy everything


My 5 Tips on How to Detox 

1. Eliminate!! 

I’m not sure how to expound on this further but if I haven’t convinced you enough yet that pooping is actually SO GOOD for your gut health, then I have failed. Kidding aside, make sure to eliminate daily!! This is especially great first thing in the morning, while you haven’t eaten anything yet. If you’re having a hard time doing this, I recommend drinking hot water with lemon, or if coffee does this for you, then go ahead.


2. Drink a ton of water 


It’s actually amazing how brands like Hydroflask and Klean Kanteen has made drinking water ~cool~ through their marketing, but to be honest drinking water was cool even before all these fancy tumblers.

Water is essential for flushing the liver and kidneys, our primary detox organs. The human body can thrive without food for up to 30 days, but it will die without water. There are so many scary things that dehydration does to our body (I don’t even wanna get into it), so make sure to DRINK UP ON YOUR H2O!

The recommended amount by health experts are usually 2 liters or half a gallon, but one tip I found from google:

“In general, you should try to drink between half an ounce and an ounce of water for each pound you weigh, every day.” For example, if you weigh 150 pounds, that would be 75 to 150 ounces of water a day.


3. Sweat as much as you can, daily


Let’s sweat out our toxic plastics!

The best way to sweat is of course — working out. Personally, I don’t exercise to lose weight, but more so because I makes me feel good. I love the mental clarity, the energy and the ~detox~ I’m getting from sweating. During this quarantine, I’ve actually found a lot of different workouts that I enjoy doing I listed them in previous blogpost 6 Healthy Habits You Can Start Doing Today.

Another fun way to sweat is by using the sauna or steam room. Ever wondered why it feels so good after you step out of the sauna? It’s because you’ve sweated out toxins and bad stuff from your body, and you leave feeling refreshed and clean.

Lastly, and probably my favorite way to sweat, is doing hot yoga. When I do this, not only am I feeling super zen, I’m also hyper-focused and not thinking about anything else (because the room is so hot, I need to focus more on getting my poses right). I especially love the yoga studios that use infrared instead of just heaters, because infrared can penetrate the skin up to 3 inches. That’s big for burning fat!


4. Feed good bacteria 


Good bacteria can come from prebiotics and probiotics. A good balance is needed for optimal gut health, so we should aim to be eating both.

Prebiotics are dietary fibers that acts as fertilizer for the good bacteria in the gut. We can get it from eating leafy greens and fruits like bananas, apples, watermelon.

Probiotics, on the other hand, are live bacteria that can be found in yogurts and fermented foods like kimchi and kombucha. (Yakult, too!)

Of course, apart from taking in food with these two wonderful P’s, make sure that you have a clean diet in general. I’m not talking about a strict diet like no meat, or no dairy. I’m talking about, making the right decisions with our food. We already know what’s good (fresh fruits and veg, fresh meat) and what’s bad (chips, fast food, instant food), so that choice is ultimately ours.

Remember, the cleaner we eat, the healthier our gut, the better we feel and look.


5. Get a detox massage 


Finally, my last tip — get a detox massage! We offer this one at LineaOrganica Experience. The main focus of this massage is your lymphatic draining system. It is massage in a way that it wakes it up, so that it can function properly. You will actually need to pee a lot after this massage, which is great because immediately you are eliminating toxins out of your body. An added bonus is, you can actually lose a lot of water weight just from 1 session. Imagine what amazing benefits you will get if you religiously do it!


Skin 101 | What You Need To Know About Your Skin

Our skin is not as simple as we think it is.

You know what it does — it protects our bodies from all external forces like sunlight, wind, extreme temperatures… It is, in fact, the largest organ in our bodies (*some 8 pounds (3.6 kilograms) and 22 square feet).

But what you might not know of it what goes on under your skin, and that’s what I’d like to focus on in this blogpost.

1. Our skin is made up of different layers. 


First, you have the EPIDERMIS, also known as the “skin barrier”.

This is the topmost layer of the skin, and the one exposed to all the external forces such as pollution, sunlight and — all the products you put on your skin. What’s important to note in the epidermis is that it is made up of building blocks namely keratin and lipid.

To understand this better, you can imagine that your skin is a house and keratin are the bricks and lipids are the cement you used to build it. You have to keep your epidermis very strong — so that external factors that cause breakouts such as bacteria cannot enter.

Next, is the DERMALAYER

This contains the nerves, fibers, sweat glands, and hair follicles. This is the biggest part of the skin, and also the part where inflammation tends to happen, once dirt and bacteria enter our skin.

Lastly, we have the SUBCUTANEOUS LAYER.

It is made up of fat, connective tissue, and larger vessels. This is the deepest layer of the skin before it gets to our muscles and organs.

2. pH Balance and H20 = Things You Need for your Epidermal Layer to be Strong 

Now that you have learned the different layers of your skin, you must now realize that if your epidermis or skin barrier is not as strong as you would like it to be, it’s very easy for dirt, bacteria and harmful chemicals to go inside your skin.

Your next question may be: How do I make sure my skin barrier is strong? The answer is actually quite simple:

First, you need to use products that balance your pH.

If the product you use is too alkaline (most chemical products are), the tendency is, it ruins your skin barrier. That is the very reason why most skins are sensitive. It is because you have absorbed too many chemicals in your skin that your epidermis is too thin.

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Source: Health Line

Second, you need to make sure you have sufficient skin hydration. 

We have what we call our natural oils or sebum that help hydrate our skin naturally. It avoids the loss of water and helps defend the skin from UV rays. However, when we use products that ruin our pH and skin barrier, your skin will lose its natural hydration and become either 1) very dry or 2) very oily (because it thinks it needs to produce more oil). This is also the reason why our skin also becomes opposed to aging, dark spots, as well as acne.

3. What You Put ON Your Skin Goes IN

Close up of girl with white cream heart on the cheek

Take a moment to reflect — Have your been feeding your skin well? If we imagine our skin as our stomach, what will we find? If we look deep in our skin, is it full of great ingredients that help our skin function better and well protected? Or is it full of toxic chemicals and preservatives?

I used to suffer from extreme acne when I was in my teens.

One of the reasons why I actually shifted to using organic and natural products is because when I learned about the skin and what caused my acne, I realized that I have been ruining my own skin by using different products with harmful chemicals. I loved trying out different cleansers, toners, moisturizers, and even makeup. I would cake foundation on to hide the acne and in turn — I broke out more and more. It was a vicious cycle.

With that, I urge you to look into your beauty closet and check out the ingredients of the products that you are currently using.

Be careful of Parabens, Sodium Lauryl Sulfate (SLS), Petrolatum (the most evil!), Mineral Oil, Propylene Glycol, Coal Tar Dye, Paraffin, Carbomer and there are thousands more. All of these ingredients are purely toxic and unnecessary to be in your skin products. They are merely put there as a preservative, or to make the product feel good on your skin. If you want to learn more about each of them, check out my blog Beware of These 10 Cosmetic Ingredients 

One lesson that I have learned is that — if I truly care about my skin (your largest organ), I need to treat it with enough respect to use products that are beneficial for it.

I hope that this post has been helpful. If you have any questions, feel free to send me a PM or drop them in the comments below.

Disclaimer: I am not a dermatologist nor a medical expert, but as part of my business and research, I have gathered extensive knowledge about the human skin thus what I have shared above. 

Sources: |

6 Healthy Habits You Can Start Doing Today

First off, congratulations to us for passing the 1-week mark of staying home! Fortunately (or unfortunately), we have 3 more weeks to go. Though this is a challenging time for all of us, we have a choice whether to just sit at home and do nothing or, we can turn it around by making use of all the free time we have on our hands and doing something productive.

I’m sure we all choose the latter — so here are some tips I have on Healthy Habits we can incorporate in our lives starting TODAY!

1. Develop your own morning routine

I believe what we do in our mornings sets up the tone for the rest of our day. That being said, developing a good morning routine is beneficial not just on setting a productive tone to your day, but also gives you something to look forward to when you wake up.

Each morning routine is personal and different for all depending on your priorities, and how much time you have. I’d like to share mine to give you an idea how to develop yours:

For my normal days (before this community quarantine and when I had work by 7:30am), my perfect morning routine would look something like this:

  • Wake up around 4:30 or earlier
  • Brush my teeth
  • Pray
  • Put on workout clothes
  • Walk to the gym
  • Spend around an hour working out
  • Make breakfast when I get home — typically oatmeal or a smoothie
  • Shower and get ready for work
  • Drive to work
  • As soon as I get to work, I make a coffee
  • Start my day reading the news and writing my to do list

In contrast to my morning routine now, here´s how it looks like:

  • Wake up (anytime between 8 to 10am) and make my bed
  • Brush my teeth
  • Pray
  • Go down to the kitchen, make a coffee
  • Go to the patio, read my Bible
  • Finally, make my breakfast

Now that I listed my typical morning routine vs my morning routine now, I actually am so thankful for all the time I have on my hands to have a slower paced morning. 🙂

2. Start everyday with a prayer and reading the Bible

This one is pretty self-explanatory but it should be the thing that should remain constant, however your morning routine looks like. Before doing anything else, make sure to spend some time with God.

I also suggest to read the Bible, because it´s how God communicates with us. You will learn so many practical things and God can even give you a direction via his words in the Bible. If you haven´t read your Bible before, I suggest starting with Matthew, Mark, Luke and John where you can learn about God´s life here on Earth.

3. Make a plan

If you want your day to be as productive as it can be, you´ve got to have a plan. I suggest spending time in the morning to write down all the things you want to accomplish during the day, and you can even go to the extent of planning your whole week and month.

You may use a notebook (bullet journaling is really nice) or if you’re a digital freak like me, you can download apps to help your productivity. Here are some of my favorites:

  • Google Calendar – free calendar app. You can make several calendars: personal, one to share with your team, one to share with your family, etc
  • Todoist or Any.Do – free daily to-do apps
  • Moleskine Journey – paid productivity app. It has integration with google calendar, daily to dos and habits you want to track.

4. Incorporate a workout or any physical activity

Now that we have so much time on our hands, we shouldn´t have an excuse not to workout. This time especially. that there is a virus going around, we should exercise and make sure to boost our immune system.

Any physical activity like walking around the park, or lifting weights is enough, as long as you SWEAT! But if you want a more intense workout, then here are some of the workout apps I love:

Free Apps:

  • Nike Run – a great app if you want to train in running, whether you´re a beginner or an athlete
  • Anytime Fitness Workouts – a free app whether you are a member or not
  • YouTube – there are thousands of free workout videos in YouTube, whether you want HIIT workouts, targetted workouts (for arms, abs, legs, etc), or even Yoga and Pilates sessions

Paid Apps:

  • Sweat – a community workout app with several programs you can choose from
  • Freeletics – a peronal traning app with different daily workouts

5. Dedicate at least an hour to learning

Never stop learning” is one of my personal mottos. Learning doesn’t stop in school — we can learn everyday if we find a way how. My personal favorite way is having a coffee with a mentor, but since I can’t do that daily, I choose any of the following:

  • Reading books
  • Listening to podcast
  • Signing up for online courses

For books, please refer to my previous blogpost, My Top 4 Favorite Books

Here are other books I love:

Also, PSA! Scribt (a reading app) is offering 1 month free 😊 Simply download the app and sign up.

Podcasts I love:

  • How I Built This – different entrepreneurs talk about how they built their businesses (Instagram, Airbnb, Steve Maddens and many more)
  • Unfiltered Faith
  • I love you so much podcast
  • Mood with Lauren Elizabeth

Online Courses:

  • iTunes University (free courses from Harvard, Stanford, etc)
  • Skillshare (free for 1 month)
  • Masterclass (paid)

6. Put down your phone

This is so easy yet so difficult to do since “our whole life is on our phones”. Well, one of the ways I manage to decrease my phone use is by uninstalling work and social media apps. I installed those on my iPad instead, which I don’t have all the time, so that means I’m not working or on social media all the time.

Another tip is that I don’t charge it during the night, so that I have to charge it during the day — meaning I have no choice but to leave it.

I hope these tips are helpful! I wish us all to be productive and come out of this quarantine healthier and more refreshed. ☺️

Have a great day!

All photo sources: Pinterest

My Top 4 Favorite Books I Highly Urge You to Read (on Life, Leadership, Marketing)

Reading not only keeps you away from distrations and negative noises around, it also exercises one of the most beautiful parts of our body — our BRAIN. And what better way to exercise our brain than learning from the greatest minds of the past, present and future.

Perhaps its true that those who like to read also like to write, and those who like to write like to share.

With that, I present to you my top 4 favorite books that I highly highly urge you to read:

1. Bible

If there is one book I recommend you to read (over and over again), it’s the Bible. It is the only book that is complete with ALL the lessons you will ever need in life, may it be about faith, leadership, making decisions and many more.

I have this very old Bible I had since I was 12 or 13. It still has all the highlights and notes I made and it’s so nice to look back at it and read how I understood it at that time. Now, I have switched to reading a digital Bible (I think I started when I was 20), and to tell you, everytime you re-read, you learn something new. It’s amazing how a single passage can speak differently to you each time you read it. Having a digital Bible is also better in my opinion because I have it with me everywhere I go, and that includes all the notes and bookmarks that I have. Anytime I’m feeling down or nervous or anxious, I just pull up my notes and read all the passages I have saved that gives me comfort. 🙂

For those looking into downloading a bible app, I suggest the following apps:

  • NIV Bible by Tecarta – my main bible app that I use since you can sign in and save all your notes and highlights
  • Refresh by Tecarta – great for daily devotions, with focused topics and scriptures
  • She Reads Truth – lovely interface and easy to read

All are available in the App Store or Google Play.

2. How Google Works by Eric Schmidt and Jonathan Rosenberg

If you are my family or friend, you have probably heard me rave about this book at one point. It truly is one of my favorite reads because this book gives me so many insights on how to manage and lead people. Among all the companies, Google, in my opinion, has one of the best tactics in employee culture.

In this book, Eric (Google ex-CEO) and Jonathan (former SVP of Products) takes us inside Google and you will discover topics such as:

  • HR strategies and how to attract the best talents
  • How to interview
  • Establishing a company culture
  • Why each leader should only have a maximum team of 7
  • How a programmer can be the next company’s CEO
  • and many more!

I’d like to thank my aunt, Tita Cit for recommending this book to me years ago. I have both hardcopy, kindle version and audible version of this book (obsessed??). I even buy copies of this book for my friends and family, and if we’re truly truly close, I’ll even let you borrow my copy that has all my notes and highlights!

If you’re interested, WHICH YOU SHOULD BE BY NOW, you can buy the kindle version here:

3. The 1-Page Marketing Plan by Allen Dib

If you’re working with me, you are probably well-aware of this book. They say the best way to learn is to teach and I have definitely given many workshops on the lessons I learned.

Marketing is my true passion in life (I am a marketing graduate and will practice marketing forever). If any of you reading are the same, then I highly suggest you to read this book. Allen Dib teaches about the 9 key essentials you need in your marketing plan:

  • Selecting your target market
  • Craftung your key message
  • Reaching prospects
  • Capturing leads
  • Nurturing keads
  • Sales conversion
  • Delivering world-class experience
  • Increasing customer lifetime value
  • Orchestrating referrals

I can’t tell you how many highlights and notes I have on this book that I will keep going back to, probably until I am old and still launching a new product. Here’s an except of some of my notes:

Trivia: After I read this book, I immediately emailed the author, Allen, and you can imagine my surprise– he responded! Now, we are official pen-pals, writing back and forth questions and tips on marketing.

You can purchase this book here:

4. Manage Your Day-To-Day: Build Your Routine, Find Your Focus & Sharpen Your Creative Mind (Multiple Authors)

This is a book I find very interestesting, since each chapter is written by a different author. From Seth Godin, Gretchen Rubin (author of Happiness Project, another awesome book I recommend) to Tony Schwartz, each author gives us a bit of their brain.

The book is basically divided into the 3 main categories in the title, with interesting sub topics such as:

  • Scheduling Time for Creative Thinking
  • Learning to Create Amidst Chaos
  • Using Social Media Mindfully
  • Reclaming our Self-Respect
  • Training Your Mind to Be Ready for Insight
  • Letting Go of Perfectionism
  • Getting Unstuck
  • …and many more!

What’s also great about this book is that it’s such an easy read — each chapter is only composed of 5 or so pages of deep insight. If you are a creative, I especially urge you to read this one.

Buy this book here:

If you’ve read any of these books before or if I urged you to read any of them, please let me know in my DMs or comment below! ☺️

A personal reflection on the current pandemic (and why we ought not to worry)

Alternative title: Relax 🙂

Daily Mail
A busy New York pedestrian (Source: Daily Mail UK)

Disclaimer: Long post ahead

It’s been a while since I wrote my last blog post (as usual, I got busy with work) but now I am currently at home, really with nothing to do and I thought, well now I have no reason not to write a blog post.

Everyday, I read the news and it gets worse and worse. I remember about a month ago, when the Philippines wasn’t in panic yet and the rest of the world are starting to like China, Korea, Japan, etc and I thought to myself, why are we so relaxed? Of course it’s because we have that mentality “wala pa naman eh” (“it’s not here yet anyway”). Well now it’s here, and perhaps we can take a moment to reflect. Continue reading “A personal reflection on the current pandemic (and why we ought not to worry)”

LineaOrganica 2019 Recap ⚡


Another year, another recap!

This is one of my favorite times at the beginning of the year when I get to pause and reflect to see where the previous year took us. I hope I continue to do this every year until someone else does it for me (maybe in 70 years, when I cannot type anymore :p). This time I will not make it by month but instead, I would like to highlight some events and special projects we accomplished this year.


This year we partnered with Rated K to do 2 mini-features of one of our products, Shaoyun Psoriasis Cream. Our first project is “Oplan Bilis Ginhawa Laban sa Psoriasis at Eczema”. We reached out to a community in Batangas, wherein we went on a medical mission to help those with skin concerns.


We also worked on another project, this time helping a young girl named Rochelle, who has a unique skin problem. We invited her to the LineaOrganica shop to have her skin checked and analyzed, and do hair and skin treatment specially made for those with extremely dry skin. Before she came to the shop, she was frowning and in a bad mood because her skin was so itchy. We were pleased to see that after her treatments, her face lit up and she became a bubbly kid running around. 




This by far is my favorite campaign that we have done. Around June, we invited the Carlos family to have a small photoshoot with us as our new brand ambassadors (read about the full backstory here) A day before the shoot, I came up with an idea to shoot a  candid video asking them 2 simple questions — 1) Who inspires you? and 2) How do you inspire others?

The video was truly heartwarming and after watching the outcome, I came up with another idea to do a giveaway, but to have the participants answer the same questions I asked our models above. 

The result was overwhelming. We read hundreds of inspiring stories about moms, dads, lolos, lolas, sisters, sons, daughters, teachers, students, doctors, and many more. Some made us laugh but most made us tear up. Truly, it was inspiring.



Ride Rev is one of the premier cycling studios here in Manila. We received an invitation to sponsor their Pride Week and we were happy to! It was a week-long activity, wherein we gave away LineaOrganica loot bags to riders. We also had mini activities and games wherein winners won full-sized products.



Koru is a beautiful athleisure brand that is made by my friend Kar. We partnered to have a joint social media giveaway together, wherein the winners will receive both Koru and LineaOrganica products. We did the giveaway through Instagram and we were pleased to see that so many people joined! I was also excited because this is my first collaboration with a friend, and I hope we get to do this more often!

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Last August, we got to officially launch Radico to the media through an intimate event. The owners of Radico, Mr. Sanjeev and Radha, flew in from India to help us launch and we also invited His Excellency Jaideep Mazumdar Ambassador of India to the Philippines, and Mr. Mahendra S. Patiyal, First Secretary for Commerce, Embassy of India in Manila to join as well.

convert_Rad_9_with-watermark.jpgconvert_Rad_5_with-watermark.jpgconvert_Rad_8_with-watermark.jpg helped us cover the event, and you may read the article here. Our team also created a highlights video that you may watch below:


This year was the year we started to focus on our distribution brands such as Radico. We were blessed to close a deal with Mercury Drug, one of the Philippines’ leading drugstores. Initially, we were supposed to distribute in Metro Manila only but to our surprise, Mercury distributed us nationwide! It is such a blessing to be able to reach even those that live in Visayas and Mindanao, as some of our online customers are from the provinces. 




As part of our marketing efforts for Radico, we also got to put up our first ever billboard and bus ads! I modeled it with my mom, since we have been long-time users of Radico and we can really say that our hair is forever changed because of it. Watch our story below: 


Last but not least, our retail shops officially turned 1 year old this year! Time flies so fast. Last year during my recap, I was just sharing about our retail shop openings and now we are already 1 year down! We celebrated our birthday by having a flash sale of up to 70% off on items, as a way of saying thank you to our customers who have been loyal, some even coming in every month to have their treatments. We are also looking forward to serving more customers this year!




And that’s a wrap! I am so thankful for all the opportunities and exciting adventures we had in 2019, and I am grateful for all the lessons that I’m bringing into 2020. 

Our LineaOrganica word of the year is #THRIVE2020. This year, we are looking forward to thriving daily, to do more and achieve more! 

Radico Official Media Launch in the PH

Back in the beginning of 2017, when LineaOrganica was just a dream and we had nothing yet — no shop, no staff, not even a business card or name, Mr. Sanjeev, with his kind heart, trusted us and became our first partner.

Yesterday, August 8, 2019, we were able to officially launch Radico to the media.


As most probably know by now, I am a HUGE fan of a brand from India called Radico – they are the first certified 100% organic hair color in the world and thankfully, 2 years ago, we had the privilege to be able to bring them in the Philippines.


Left to right: Mr. Mahendra S. Patiyal, First Secretary for Commerce for the Embassy of India, Ruby Federizo LineaOrganica COO, Mrs. Radha Bhatt, Mr. Sanjeev Bhatt Radico CEO, His Excellency Jaideep Mazumdar – Ambassador of India to the Philippines, Miguel Federizo, Jack Federizo LineaOrganica CEO, Mikee Federizo LineaOrganica Managing/ Marketing Director

Yesterday, August 8, 2019, we were able to officially launch Radico to the media. We were so grateful because, despite the bad weather, our VIP guests and media partners were able to come and support our launch event. It was held in Spices (my favorite Indian restaurant!) in The Manila Peninsula hotel at Makati.

Here’s an excerpt from my Opening Remarks that I thought I’d share here:

His Excellency Jaideep Mazumdar Ambassador of India to the Philippines, good afternoon.

Mr. Mahendra S. Patiyal, First Secretary for Commerce, Embassy of India in Manila, good afternoon.

and to all our distinguished guests and media partners, good afternoon.

I am beyond excited today to officially launch a brand that has been very close to my heart.

I remember the time when my mom told me about an organic hair color brand from India that she wanted to visit. Of course, I was excited to come to India because, well – I have never been there before.

We both had no expectations when we arrived but to our surprise, Radico owners Mr. Sanjeev, his wife Mrs. Radha and their son Krishna were there to warmly welcome us.

So, back in the beginning of 2017, when LineaOrganica was just a dream and we had nothing yet — no shop, no staff, not even a business card or name, and yet — Mr. Sanjeev, with his kind heart, trusted us and became our first partner. — So, thank you.

Apart from the business meetings, and learning about the organic industry, what really stuck with me are my conversations with Mr. Sanjeev.

Of course, Radico is already successful in the organic industry, it is now in over 100 countries worldwide, so I was thrilled that he was giving me so many advice not just in business but in life. He taught me to always be honest. He taught me to always choose kindness. I consider him one of my best mentors.

Actually, we have such a good relationship that now, I call him my Indian father (and he calls me his favorite Filipino daughter).

I noticed one thing that we have in common, is our love for the GOOD. We have the same vision, the same business purpose, and more importantly, the same values. And that is why, Radico is very close to my heart.

The man behind Radico is a Science graduate, a Master’s Degree holder in Business Administration from one of the top five business schools in India, an international marketing expert, and one of the very few experts in the field of 100% organic and natural hair color in the world. In his service, he has reaped several awards because of creating high-quality and innovative products, having strong business ethics and relationships, and his lifelong work in the field of organic cosmetics. The Oxford Academic Union honoured him with the title of ‘Honorary Professor of the Academic Union’ for scientific research and lifelong work in organic and natural hair color.

So today, I am very honored to introduce to you, The Radico Founder, Inventor, Chief Executive Officer, and my Indian father — Mr. Sanjeev Bhatt

Continue reading “Radico Official Media Launch in the PH”

LineaOrganica’s #InspiredToInspire Campaign: The Story Behind


What do you want to be when you grow up? As kids, we would often answer, “I want to be an astronaut” or “I want to be a doctor”. For me, it was always “I want to be a businesswoman”. Ever since I was young, I knew exactly what I wanted to be and that is to be like my dad, whom I have shadowed all my life. Now that I am already in that position, a “businesswoman” you can say, I asked myself again: What do I want to be in the future?

I was sitting at my childhood best friend Nina’s wedding and witnessed something so pure and beautiful. It was the first time that I saw the bride and groom honor their parents during the wedding ceremony. It was so emotional and the whole room was crying. By just sitting there and hearing all the speeches of the newly weds to their parents and the parents’ to the newly weds, I suddenly felt a gush in my stomach — I was inspired.

We’ve always built LineaOrganica to be not just a business, but a business with a purpose. Our very essence as a brand is to help every Filipinos be more aware and mindful of their daily choices. To be mindful of not just what they eat, but also what they put on their skin because it also goes in. In our day and age, I have seen countless beauty brands advertise how being beautiful means having long hair, white skin, skinny build, flat stomach — I have nothing against these brands but what are we teaching the market? To be unconfident, to feel bad about themselves, to want something they don’t have. I ask myself, what is up with all these campaigns? Beauty is subjective. There’s no real definition of “beauty” and there must be a reason why. Beauty can be so temporary, but what lasts? Health. Health is the biggest investment a person can have. When we take care of ourselves as young as we are, our good health is something that lasts forever. Therefore, forget about beauty beauty beauty, let’s talk about being healthy healthy healthy!

Why do we want to be healthy? First, it’s for ourselves. But second and more importantly, it’s for our loved ones. We hope to live long so that we can spend time with our loved ones more. For us to take care of our parents and give them everything they deserve. For us to see our great grand children. I cannot name a single person that wouldn’t want this. So, why don’t we get inspiration to be healthy?

One of our biggest inspirations is our family. In our #InspiredToInspire campaign, we focused on four women who are: A daughter, two mothers who are also sisters, and a grandmother.  Lola Remy is the epitome of a person who has aged so gracefully because she took care of herself since she was young. Tita Tess and Tita Mafi always looked up to their mother who taught them how to be strong and independent, and the power of love. Nina, who is from the youngest generation, saw all of the powerful women and got inspired to be just like them, and wants to pass it on to her future daughter/ son. This is how powerful inspiration can be. It can be passed from generation to generation.

Going back to my question to myself of what I want to be in the future, I now know the exact answer. That is: TO BE AN INSPIRATION. 🙂

I hope that those who will see our new LineaOrganica campaign will feel inspired, and be inspired to put their health first above everything else. To take care of themselves, to be a better son/ daughter, a better boyfriend/ girlfriend, a better husband/ wife, a better father/ mother, a better friend, a better student, a better employee, a better teacher, a better citizen— a better person that will be an inspiration for others as well.

Watch the full campaign video here:


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LineaOrganica 2018 Recap

Is it me or is 2019 going by SO QUICKLY?? I planned to do this blog post earlier and I had just now realized that it’s almost the end of January… can 2019 please slow down? :p

2018 was a great year for LineaOrganica. It was our first official year as a startup, and many events happened throughout the year that was monumental for our company. In this post, I would like to share a quick recap of everything that happened:



We kicked off the year with a fun photoshoot. We introduced the #LineaSquad, which is a group of girls that I pooled, who are confident in themselves, their line of work, and in using organic products. It was so much fun because I got to work with friends, so it didn’t feel like work at all!

Continue reading “LineaOrganica 2018 Recap”